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"B2B Account Based Marketing Professional" job, jobs

    • Category:

    • Advertising and marketing professionals
    • description:

    • B2B marketing and marketing for sales, will allow you to develop and execute excellent marketing plans to support Canon Business Customers through specified accounts. Be part of a team, apply now! In this highly practical role, you'll lead effective Account Based Marketing activities focussed on a selection of strategic and global B2B customers and prospects. Working closely with Marketing and Sales Excellence colleagues, you'll ensure the delivery of targeted campaigns and programs throughout each stage of the customer buying cycle. As a pivotal member of the B2B Campaign team, your success will be measured on Customer Lifetime Value, Return Customer Rate, Net Promoter Score and Redemption Rate of your target accounts What We Give: You' ll take responsibility for design and implementation of Account Based Marketing activities in support of complex selling processes in key B2B accounts in the UK National Sales Organisation (NSO). Your effective delivery will help accelerate opportunities through the pipeline through strong understanding of value propositions and programmatic campaigns As the main point of contact with Sales and Sales Excellence teams aligned to allocated accounts, you will provide valuable insight and support. Working closely with Marketing Excellence colleagues, you will aid the Value Propositions team in managing advisory communications, strategy and engagement programs. As a virtual member of the EMEA Field Marketing community, you will share and leverage best practice to ensure effective delivery of relevant content and programmes by staying current on key developments within core propositions, keeping your stakeholders up-to-date on these trends, and creating original client-facing proposition(s)for all stages of the purchase journey, supporting the marketing and sales teams on key campaigns and initiatives. Your development is important at Canon and you are encouraged to own your career development with the support and guidance of your Manager. What We Ask: You must be a knowledgeable marketer with proven experience delivering customer marketing programmes. As a key interface to Sales colleagues and customers, business development and/or sales experience is also preferred. With a background in B2B sales and marketing, you will need to combine your knowledge of customer requirements with a deep understanding of Canon's entire B2B product and service offering to drive pipeline growth and acceleration through engaging and relevant programmes to a target group of customers and prospects. Experience in a technology environment is preferred. Your success will be driven by an ability to analyse customer activities, profiles and information combined with your knowledge of complex customer organisations, and your skill in managing multiple projects and the same time. You Will Need: You'll need to demonstrate how you have acted with courage and applied your strategic mindset to drive change and achieve positive commercial impact. You'll be able to evidence when you have delivered improvements to business efficiencies, and used your project and time management skills to successfully deliver longer term projects alongside the day to day operational needs of the business. Further Information: Salary- £38,250 - £40,375 + 5% Bonus Location: Reigate, Surrey Closing date: 31st January 2017 - Please apply as soon as possible No Agencies please
    • Required education skills:

    • Vocational Training / Apprenticeships
    • Contract duration:

    • Permanent
    • Type:

    • Full time
    • employer:

    • How to apply:

    • Other - see free text
      Apply direct to employer at http://www.aplitrak.com/?adid=c25vcnZlbGxiYWtlci4zNTUxMy41ODE4QGNhbm9uLmFwbGl0cmFrLmNvbQ
    • Salary:

    • 38250 - 40375 GBP ()
    • Job vacancy Id:

    • 39899086